Presence on social media is an essential aspect of every fashion brand’s success. We live in a highly digital, tech-driven world, so an online presence is vital. As the competition is fierce, you must develop a good social media strategy to stand out from the crowd and enable people to learn about you. You must also clearly define your target audience to pitch them the right product. Keep reading to learn more about fashion brands’ best social media strategies.
First, you must choose the right social media platforms, as not all are equally relevant to your brand and target audience. Then, you must create an omnipresence by creating Facebook and Instagram shops. When posting on social media, you need to be consistent on different types of content – more on that later. Influencer marketing is huge, so you should consider partnering with a relevant influencer. And finally, you should also invest in paid ads. An essential factor in success is being persistent, consistent, always improving your business, and never giving up.
1. Choose the right social media platforms
When creating the best social media strategies for fashion brands, choose the right social media platforms. There are plenty of social media channels out there. However, they differ in the content format they support and promote and in the target audience using them. So, before deciding which social media platforms to create business pages, you must first know your target audience. When you know who is your main focus group, you can choose the right social media platforms. It is better to have a business profile on several relevant social media platforms than on all, of which none will bring any exposure. Some popular social media platforms fashion brands use include Facebook, Instagram, TikTok and Pinterest.
2. Create Facebook and Instagram shops
Another key thing you should consider is creating Facebook and Instagram shops, even though you have a website. Potential buyers like having the commodity of shopping without leaving the social media app. Facebook and Instagram storefronts are great as customers can use them to browse and shop from there. For example, if they want to buy one of the gorgeous skirt and blazer sets you sell, which they saw on Instagram, they can simply click on the image and visit the link where they can make a purchase. To do this, your Instagram account needs to be a business page, and it needs to b connected to a Facebook account as well.
3. Be consistent in posting
When posting content, you should be consistent with your posting schedule. This is a common issue many brands need help with. But first, you should learn about the different types of content you should post in your blog section. Your blog posts should have one of the four aims: to promote, educate, inspire, and entertain. When writing content to promote your products, you do it directly with a strong CTA. On the other hand, educational content teaches your customers about certain things or gives them advice on how to do something fashion-related. Content meant to inspire should create a connection with your customers and stir emotions. Finally, creating content for fun purposes is also crucial for keeping the fun vibes going. You should learn more about the right times for posting content with different aims online.
4. Partner up with an influencer
Influencer marketing is huge these days and is quintessential in building brand authority and trust. You should consider parenting with a suitable influencer. It should be someone relevant to the fashion industry. Influencers are usually ranked in tiers by the number of followers they have. Their prices are also proportional to that – the more followers they agave, the more expensive their service is. Choosing the right influencer can quickly boost your brand’s online presence and sales.
5. Invest in paid ads
Besides attracting organic traffic to your website and creating an organic community, investing in paid ads is also a good idea. It can contribute to your online presence. You can use paid ads on Google, Facebook and Instagram. You should create specific ads and target them at a particular gender, age group, location, etc.
Having a strong social media strategy in place means a lot for your fashion brand’s success – be consistent and persistent with your efforts and you are up for success.
Read more: 6 Mistakes to Avoid When Starting an Online Fashion Brand